Curran Daly & Associates

Project

Website Design and Development

Curran Daly and Associates (CDA) is a specialized executive search/recruitment firm based in Makati, Philippines. They have a satellite office in Dumaguete in the Visayas group of regions.  CDA serves markets in the Philippines, the United States, United Kingdom, Australia, and Southeast Asia.
“Content Hacker has done an outstanding job getting the SEO house in order at Curran Daly & Associates. Since we started working with Slye and his team we have seen a noticeable increase in traffic and inquiries through our website, gaining us valuable exposure and new clients from all over the globe. The SEO journey continues for us and we are delighted to have a partner like Content Hacker guiding and supporting our efforts.”

Geoff Daly

Managing Director, Curran Daly & Associates

Overview

Curran Daly & Associates (CDA) wanted to leverage the full benefits of content marketing and search engine optimization (SEO). Their website, however, was suffering from serious UX and UI challenges, resulting in offensively high bounce rates. The website was also suffering from a Google penalty due to too many spammy links and the lack of an SEO effort in general. CDA’s website was invisible to search engines for keywords that matter to the business.

Challenges

CDA’s old website suffered from poor UI/UX resulting in high exit rate. It was not SEO-friendly, too, rendering the website almost invisible to search engines resulting in low traffic and fewer leads.

Solutions

Content Hacker assessed CDA’s website and content marketing efforts. Using best-practices in UX design, our team re-designed the CDA website, added a job portal, and implemented an SEO plan.

Results

CDA is now on Page 1 of Google in the UK, US, and Australia for selected keywords and has recorded over 300% increase in traffic. This leads to increased number of leads from the website.

Solutions Implemented
#TheHack

Content Hacker assessed CDA’s website to pinpoint design and usability challenges. Using best-practices in user-interface (UI) and user-experience (UX) design, our team re-designed the CDA website and rebuilt the entire website from scratch.

Here are some of the significant changes implemented:

  • Fixed navigation bar with a call-to-action button
  • Benefit-driven, conversion-focused website copy with clearer messaging and call-to-action
  • Job portal and interactive job maps
Curran Daly & Associates was virtually invisible on search engines for keywords that matter to the business. To mend this, Content Hacker performed basic onsite search engine optimization which includes the following:

  • Competitor Research
  • Keyword Research
  • On-page Optimization
To boost Curran Daly & Associates’ thought leadership and overall online authority, Content Hacker supports CDA’s publishing efforts by providing the following content on a regular basis:

  • Blog Posts
  • Infographics

CDA and Content Hacker will implement a new, agile content marketing strategy to boost even further CDA’s search rankings, thought leadership, and conversion rates.

Results

Improved Search Engine Rankings

Content Hacker implemented a basic onsite SEO solution for CDA. We targetted the primary keyword “top executive search firm Philippines” and related variants. We see a significant improvement in CDA’s search engine ranking in less than 6 months.

The redesigned and SEO-enabled website was launched in August 2017.

300% Increase in Traffic

Content Hacker has been providing CDA with content (i.e. blogs and infographics) since late 2016 and we’ve seen a gradual increase in its organic traffic. Compared to industry benchmarks, however, the website’s exit rate and organic traffic remain unsatisfactory.

The redesigned and SEO-enabled website recorded a significant 300% increase in traffic in less than 6 months after launch.

Before

Ave. Job Application per Month

Ave. Leads per Month

%

Bounce Rate

After

Ave. Job Application per Month

Ave. Leads per Month

%

Bounce Rate

Design

CDA Before+After

With conversion in mind, Content Hacker redesigned CDA’s website. Tools to monitor user behavior were also installed. The landing page was also A/B tested. These are the iterations of CDA’s website – before and after.
Before
After

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